Exploring new technology can be fraught, so we wanted to share a clear POV on AI. (Updated: July 30, 2026)

Empowering and elevating creative people,
not replacing them.

Our founding team made their livelihoods from art, writing, and music. We don't believe in replacing human beings with gen AI, which is why we employ and pay a talented team of real human artists, designers, writers, and creative directors. Every world, every rule system, every character, and every creative decision in our games is authored by people.

Games have always used AI in their logic and systems. We believe LLMs enable entirely new kinds of gameplay, and that unlocking new genres will mean more opportunities for everyone in our industry.

And we're honest about what the machine does.

We build games where AI performs at runtime, narrating, improvising, responding to what you do in the moment, inside worlds, rules, and art direction that humans wrote. Think of it as the playwright and the improv troupe: people author the play; the machine performs your version of it, and our technology exists to make sure the performance never breaks the author's rules.

We've spent years learning exactly what this technology is bad at, and we build around those limits. That's the whole point: not belief in AI, not fear of it. Understanding it well enough to give it the one job it's genuinely great at, and to keep it away from everything else.

AI is a tool. Tools cut both ways. Our responsibility is knowing the difference.